With the latest edition of Dubai Fashion Week having come to a close, as the official hair technology partner of the event, we were busy creating this season’s hottest runway hairstyles. Our pioneering hair care technology, such as the Dyson Supersonic™, Dyson Airwrap™ multi-styler and Dyson Corrale™ straightener, offered stylists the flexibility, control and agility they needed during the most important week on the UAE’s fashion calendar.
During the five-day event, we hosted multiple masterclasses at our pop-up in d3, led by celebrity stylist and Dyson Global Hair Care Styling Ambassador Matthew Collins, celebrity stylist and Dyson ambassador Deena Alawaid and session stylist Natalie Kasses. The exclusive classes presented pre-registered attendees with a unique opportunity to see how models’ hair was styled for Dubai Fashion Week using Dyson products. Each participant was also treated to a personal styling session with one of Dyson’s experts to learn how to recreate the looks with a little help from our hair care technology.
In addition, we opened a pop up and Beauty Lab space to the public, styling over 800 people over a 5-day period, giving visitors the chance to try out Dyson’s full hair care range and ask our expert stylists for advice about their hair dilemmas. Attendees got to discover new techniques for achieving salon-quality hair at home using Dyson products, whilst also experiencing a sneak peak of the highly anticipated Dyson Airstrait™ which is yet to arrive in the region.
Throughout Dubai Fashion Week, we styled the models hair across all runway shows including Ameni Esseibi, the first curvy model of the Middle East, who walked for Lili Blanc and Michael Cinco. We were also honoured to style all Carolina Herrera models during an exclusive, invite-only fashion show pop-up to mark the opening of this iteration of fashion week, before Naomi Campbell closed off the season.
If you missed any of the fashion week excitement, we managed to get the inside scoop from Dyson’s very own hairstyling ambassador and celebrity stylist Deena Alawaid, on how to create some of the looks from the runway, from the comfort of your own home.
- Big, Bouncy 90’s Blowouts
One of the first trends Deena shares is that 90’s blowouts are back! A glamourous style that resonates with famous celebrities of the time including actress Jennifer Aniston, supermodel Christy Turlington or pop sensation Jennifer Lopez. Timeless, classic and chic, the 90’s blowout is a signature style of incredible body and bounce set to add that extra bit of ‘ooo la la’ on the runway.
- Effortless Styling
The world is trending towards that natural look more and more, whether it’s with makeup, hair or beauty, the key word of the day here is “effortless”. To get that look perfect, Deena explains that it’s all about using less product in the hair, alongside generous sculpting using bigger, round brushes to create a more voluminous, natural movement. Less is more, where the less work it seems has been put into the hair, the trendier it appears.
- Keeping it Simple
Deena reveals that familiar styles such as low buns, the use of claw clips and even braids are making a comeback. Showcasing versatility as well as simplicity, each have their own unique qualities to amplify any overall look.
All the styles and trends mentioned are easily achievable with the range of Dyson’s haircare technologies, including the Dyson Supersonic™ hair dryer, Dyson Airwrap™ multi-styler and Dyson Corrale™ straightener. With a range of attachments, precise temperature settings, and core Dyson engineering, all of Dyon’s haircare tools are designed to suit every hair type whilst preserving hair health.
Healthier Homes: Dyson announces line up of new technology engineered to clean your home more intelligently and effectively than ever
The most powerful robot: The Dyson 360 Vis Nav™ robotic vacuum marks Dyson’s next generation of intelligent robotic vacuum cleaners – the most powerful robot with six times1 the suction of any other robot vacuum.
Dyson’s quietest, most powerful purifier: The Dyson Purifier Big+Quiet Formaldehyde delivers up to 10m projection, upgraded filtration and ultra-low noise. The Dyson Purifier HEPA Big+Quiet Formaldehyde is engineered for simplicity in commercial spaces.
Dyson’s most powerful cordless: The Dyson Gen5detect™ cordless vacuum with new fifth generation Hyperdymium™ motor delivers unrivalled powerful suction, capable of capturing viruses from your home.
Dyson’s first wet vacuum cleaner: The Dyson Submarine™ wet roller head, available with Dyson V15s Detect Submarine and Dyson V12s Detect Slim Submarine vacuums, provides a whole-home cleaning solution, to wash, detect and detangle, all-in-one Dyson.
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Dubai, Dyson unveiled six new products that bring together automation, advanced software and intelligence with best-ever cleaning performance. From St James Power Station, Singapore, Chief Technology Officer, John Churchill unveiled the new technologies whilst giving a glimpse into Dyson’s vision of the future of clean homes, borne of decades of expertise in filtration, airflow, motors, software and robotics.
“Robotics, sensing, intelligence, these are all areas that are typically considered ‘future technology’ but at Dyson, they have long been part of product development. Our engineers have, and continue, to employ these technologies to reduce the cognitive burden on our owners, saving time, energy, and effort in maintaining a healthy home – a true set-and-forget mindset. Our future vision is of a home that can look after itself. The new technologies launched today are the embodiment of this – the most powerful robotic vacuum cleaner, intelligent, large-room purification, and, for active cleaning, new cordless vacuums and cleaner head technologies that offer adaptive, multifunctional cleaning when and where you need it.”
John Churchill, Chief Technology Officer, Dyson
In the last year, there has been a significant reduction in the number of people maintaining regular cleaning schedules, yet we still spend 25 minutes a week, the equivalent of 65 hours per year, vacuuming our homes. Sensing, software and automation sit at the heart of these new machines. By understanding surroundings and the task at hand, a product, whether a vacuum or purifier, can automatically respond to tackle the challenge most effectively. This starts with intelligent, accurate sensors and relies heavily on embedded software, electronics and automation, as well as core mechanical technologies like motors, filtration and pick-up to tackle the task at hand, properly.
Core technologies
Enhanced sensors and software elevate the performance enabling a different, more efficient way of cleaning.
The Dyson 360 Vis Nav™ robot vacuum has sensors that detect the edges of a room, and redirect suction through a side-actuator for precision edge cleaning – solving one of the biggest challenges for any robot – edge cleaning. Its high-level processor thinks and adapts, capable of pinpointing its position to within 71mm.
Dyson cordless vacuum technology uses acoustic piezo sensors to count and categorise dust particles, informing owners via LCD screen when to move on, or continue cleaning. These readings also determine the suction power required for the task, automatically adjusting power levels.
Dyson has been developing its own motor technology since 2004, investing more than £350m to date into research, laboratories, specialist teams and manufacturing capabilities.
Dyson’s fifth generation Hyperdymium™ motor is smaller, faster and more powerful than its predecessors, spinning at up at 135,000rpm – nine times faster than a Formula One engine. Powering the Dyson Gen5detect™ cordless vacuum, the fifth generation Dyson Hyperdymium™ motor drives powerful suction for high-quality cleaning performance, delivering 262 air watts of suction.
Separating particles from airflow or filtration, has been at the centre of Dyson products for 30 years. During that time, Dyson has invested in laboratories and test rigs that measure filtration efficacy not only of the filter as industry standards stipulate, but also at full-machine level, developing entirely new test methods in both floorcare and air purification. Dyson vacuums offer five stages of fully sealed filtration, from cyclonic separation in the vacuum bin, to the cyclone pack, filtration mesh and pre- and post-motor filters to effectively separate different sizes of debris. In Dyson Purifiers, three filters combine for highly effective indoor purification, trapping particles as small as 0.1 microns in a glass HEPA media, capturing gas pollutants and absorbing NO2, and continuously destroying formaldehyde at a molecular level.
HEPA H13 refers to a standard of filter made from HEPA media. Full-machine HEPA H13 filtration means that what goes in, stays in; it refers to the performance of the whole product – no leaky airflow pathways, no gaps allowing in dirty air, purified air exits the machine. The Dyson 360 Vis Nav™ robotic vacuum2, Dyson Purifier Big+Quiet Formaldehyde and Dyson HEPA Big+Quiet purifier are all tested to whole-machine HEPA H13 standard. The Dyson Gen5detect™ cordless vacuum and the latest Dyson purifiers are also proven to capture viruses.
Product overview
The Dyson 360 Vis Nav™ robotic vacuum marks Dyson’s next step in intelligent robotic vacuum cleaners: the most powerful robot vacuum with six times the suction of any other. Engineered with unique Simultaneous Localisation and Mapping (SLAM) technology, the Dyson 360 Vis Nav™ has a 360-degree, vision system with fish-eye hemispheric lens which remembers where it has been, sees where to clean, and is intelligent enough to create dust maps of your home. The high-level processor collects data from 26 sensors for a range of tasks, including dust detection, obstacle avoidance and wall detection, to clean right to the edge.
It features a new, full-width triple-action brush bar: for hard floors, soft ‘Fluffy’ nylon for large debris pick-up and anti-static carbon fibre filaments to remove fine dust, and stiff nylon bristles to dig into carpets. Dual link suspension allows the machine to climb up to 21mm, and its low profile lets it clean under furniture up to 99mm. After its 50 minutes of run-time3, the machine will automatically return to its dock to recharge. The MyDyson™ app provides deep cleaning reports after each clean.
“Robotic vacuum cleaners should be highly effective machines that intelligently clean your home, so you don’t have to. Enabling these autonomous cleaners relies on highly complex algorithms, visual interpretation, dust sensing capabilities and powerful motor technology. Dyson engineers have taken everything we’ve learnt from developing our vacuum cleaners, combined it with intelligent software, to develop the Dyson 360 Vis Nav™ – the most powerful intelligent robot vacuum cleaner.”
Jake Dyson, Chief Engineer
The Dyson Purifier Big+Quiet Formaldehyde is designed specifically for large, open-plan spaces, with the Dyson HEPA Big+Quiet purifier engineered specifically for simplicity in shared, commercial spaces. New Cone Aerodynamics delivers 10-metre projection and new CO2 sensor4 indicates when to ventilate. Alongside its powerful projection, the Dyson Purifier Big+Quiet is engineered to operate quietly, producing just 56 decibels of noise – making it our quietest yet most powerful purifier.
The five-year HEPA H13 particle filter traps up to 99.95% of ultrafine particles, whilst the new K-Carbon filter removes gas pollutants and 3x more NO25. The lifetime Selective Catalytic Oxidation filter destroys formaldehyde permanently6. Sensors constantly monitor the indoor air quality, sending live data to the MyDyson™ app.The Dyson Gen5detect™ cordless vacuum, features fifth generation Hyperdymium™ motor technology, delivering unrivalled suction power, capable of capturing viruses from your home.
The machine features a fully sealed, whole-machine HEPA filtration system, engineered to capture 99.99% of particles down to 0.1 microns7. 14 cyclones also remove dust from the airflow so there’s no loss of suction8, ensuring optimal performance with every clean.
A new Fluffy Optic™ cleaner head with increased brightness and range reveals twice9 the amount of microscopic dust, so you can see exactly where to clean. The fade-free, energy dense battery offers up to 70 minutes run-time.
The Dyson Submarine™ wet roller head, available with the Dyson V15s Detect Submarine and Dyson V12s Detect Slim Submarine vacuums, delivers just the right amount of water to effectively remove spills, stains, and small debris from hard floors. To achieve an optimum ‘clean floor’ finish without over saturating, the wet roller head has been engineered with an eight-point hydration system, using a pressurised chamber for even water distribution across the full width of the roller.
The motor-driven microfibre roller removes spills, tough stains and small debris, covering flooring up to 110m2, thanks to a 300ml clean water tank. A durable plate extracts contaminated water from the wet roller and deposits it into a separate waste-water tank to ensure no dirt and debris is transferred back onto the floor. Designed with a low profile and full-width brush bar, the Dyson Submarine™ wet roller head allows for effortless manoeuvring underneath furniture, cleaning dust, debris, and spills from even the most awkward places.
Introducing the Dyson Airstrait™ straightener, a new way to straighten hair from wet to dry, with air. No hot plates. No heat damage.¹
A new way to stretch and straighten multiple hair types from wet.
Introducing the Dyson Airstrait™ straightener, a styling tool to achieve wet to dry straightening with air. Equipped with powerful focused airflow, it dries and straightens simultaneously from wet. Simplify your routine to achieve a natural straight style with a smooth shiny finish, fast. Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, whilst maintaining the strength and healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.
Learn about the development of the Dyson Airstrait™ straightener from our engineers
“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage . Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
– James Dyson, Founder and Chief Engineer
The technology in the machine
Precision air jets
Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air. Projected at a 45° angle, they converge to form one focused jet of air, creating the downward force to straighten hair as it dries, with control.
Dyson Hyperdymium™ motor
The Dyson Airstrait™ straightener is powered by the Hyperdymium™ motor. It is small, light and powerful enough to generate the airflow needed to dry and straighten hair simultaneously, from wet. A 13-blade impeller spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second. This generates up to 3.5kPa of air pressure, enough to straighten hair as it dries. At 27mm, the motor is small enough to fit in the handle – with no sacrifice on power.
Intelligent Heat Control
Like the rest of the Dyson hair care range, the Dyson Airstrait™ straightener features intelligent heat control. Glass bead thermistors measure the temperature of the airflow up to 16 times per second to prevent extreme heat damage and protect hair’s natural shine. This data is sent to the microprocessor which regulates the heating element, ensuring airflow doesn’t exceed the temperature required.
“In developing the Dyson Airstrait™ straightener, we collected the most user-data we’ve ever collected from user trials. From this, we learned that people could find the airflow uncomfortable as the airflow exited the machine. This led to the creation of our diffusers, to direct air away from the user and spread out that heat so it was comfortable to use. The vanes in the diffuser are tuned in the X-, Y- and Z-axis to ensure the thermal mass is directed away from the user during styling, while also providing excellent root drying capability.”
– Emma Sheldon, Vice President, Dyson Hair Care
Two styling modes
The Dyson Airstrait™ straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style. The ‘Wet’ and ‘Dry’ modes are pre-set with the specific heat and airflow combination for the best results. In ‘Wet’ mode, choose among three heat settings of 80°C, 110°C, and 140°C. In ‘Dry’ mode, choose between 120°C or 140°C or a top up “boost”. For airflow control, there are two speed settings, low flow and high flow, as well as a cold shot and root drying mode.
Watch Dyson Global Styling Ambassador, Irinel de Leon’s first look at the Dyson Airstrait™ straightener
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